How Advisors Can Increase Retention with the 80/20 Rule

You can increase trust and retention by communicating regularly with your clients and following the 80/20 rule.

TAG Advisory Services's Insight

If 80% of a financial advisor’s positive business results are driven by only 20% of their clients, what does that say about that financial advisor’s relationship with their clientele? In this article, the author suggests the 80/20 rule should be applied to an advisor’s communication practices so they can earn more trust from their clients and drive better business results. Specifically, the author suggests devoting only 20% of your communications to discussing business with clients while the remaining 80% is devoted to building trust and offering additional value. While this may sound counterintuitive, it’s an essential step to take in an industry that is wholly dependent upon trust and transparency.